The Accelerator Program
The Accelerator Program is a consulting offshoot from the award-winning technology Accelerator Centre based out of Waterloo, Ontario. The goal of the program is to help other cities set up their own successful accelerator centre. MFX was asked to help brand the Accelerator Program and tell its story. We led a series of insight sessions with the internal team and together pieced together a brand platform which directed the development of a logo, tagline, brand use guide and website concept.