On Thursday, the folks at MFX wanted to get together and celebrate our move to a new home. Robert suggested we try the par 3 golf course at Glen Ridge Golf.
It was a beautiful October day, hot and sunny. Although a few of us were new to the game, we did our best and had fun. Some loved the game, some not so much, but we all agreed that we aren’t quite ready for the PGA.
Our story is one of continuous evolution, and we are delighted to share the latest installment.
Since 2010, the Tannery has been the home of Machteld Faas Xander. We have loved our time and our space here. What initially drew us to this building were the creative spaces that encourage collisions among other local businesses, creating new relationships and fresh ideas.
We have always been proud of our space, especially since we were so intimately involved in the design, oversaw the build-out from raw space, and brought it to life (we even did some of the hammering and banging).
But times change…and as businesses in our vibrant technology community grow and expand, they require more space. The largest tenant in the Tannery, Desire2Learn, is such an organization.. To manage their growth and additional employees, they need more square feet for workstations. They came and saw our space, and after that visit, made us an offer that we couldn’t refuse. We are glad that our space is going to such a great organization, and one that will appreciate what we have created here.
In our search for a new home, Workplace One at the Breithaupt Block was a standout for us. The space is designed to build a community among the occupants, which is what initially drew us to the Tannery. The building also came highly recommended, as several of our friends had already moved from the Tannery to this space and were very pleased. We’re excited to join a workspace with this type of new energy and eager to connect with the bright people already there.
Our new adventure begins at Workplace One October 1st, 2013.
We will keep you updated as we embark on Machteld Faas Xander’s next chapter.
We asked the MFXers what their favourite buildings were. Have you visited any of these buildings? What is your favourite building? We would love to hear from you!
We’d like to thank Clayton for writing this guest blog. Don’t forget to check out Clayton’s YouTube channel.
I recently took a course from YouTube on how to make your channel stand out and be as successful as possible. I enjoyed the information from the course and learned some great points.
Branding your channel.
Branding is powerful. Your channel description is your channels identity. It is important to develop this brand. Keep your logo and brand images clear and simple. Define your tagline. You want your key message to be in the first three lines. You should also include the key message in each video description. The first few words are most important of your description. The search engine only picks up the text from the first couple lines of text.
Ask your viewers to subscribe. State your mission of what your channel is about and give them a reason to subscribe. It is important to make a channel trailer that is under a minute long. Use key action words to get them to subscribe or watch a playlist. Subscribers watch more than casual visitors.
Periodically give your channel a self-evaluation. Consider the content, appearance, and searchability. How well do your videos match the viewer’s interests? How does you channel look? How easily people can find what they’re looking for?
Put effort into your channel artwork. Your channel Icon visually represents your channel so you want it to match your brand. You want a high res image 800×800. Limit the amount of text as it may not be readable. Use a URL shortener to keep your URLS short and sweet.
Making great videos.
The first 15 seconds of the video are the most critical.
Watch time is more important than the number of hits or views for a video. Watch time calculates how many minutes total your video has been viewed.
Keep your videos consistent so that people know why they are coming back to your channel. Subscribers love what you keep “in stock” and keep coming back for more.
If you change your style too drastically they may stop following you. Keep your viewers interests in mind and keep your brand consistent across your channel.
Posting your videos.
Publish your videos on a consistent schedule. The about section of your channel should say when your videos are released. At the end of description, you should have the upload schedule.
Your videos thumbnail should strive in telling the story of your video without viewers having to even read the video description.
Make sure your images are scalable.
With all of this in mind, the most important thing is to make great videos!
Our friends at Huckleberry Film Studios have partnered with Rob Bernard to created the world’s first complete golf training curriculum, Center of Gravity Golf. Check out their Indiegogo campaign.
This summer, they’re producing a video series, complete with slow-motion capture and high-end animations to help in Rob’s mission to “Change the Face of Golf.”
Episode 8: Twitter Handles
Here are some guidelines to keep in mind when choosing your Twitter handle.
If you have a social media question or an idea for a future episode e-mail Jessica@machteldfaasxander.com or tweet us.
Episode 8: What Are Twitter Lists?
Learn how to use Twitter lists and how they can benefit you.
If you have a social media question or an idea for a future episode e-mail Jessica@machteldfaasxander.com or tweet us.
Episode 7: Which Platform Should I Use?
“What factors should a business consider when choosing a social media platform? Better to choose only one type or utilize all?”
Learn a few factors to consider when deciding which social media platform is best for your business.
If you have a social media question or an idea for a future episode e-mail Jessica@machteldfaasxander.com or tweet us.
Episode 6: “If someone follows my social media account, do I need to follow them back”
Learn a few strategies to guide your decisions on who to follow.
If you have a social media question or an idea for a future episode e-mail Jessica@machteldfaasxander.com or tweet us.
Episode 5: “How can I tell if a post or a user on Twitter is spam?”
Learn what to look for when deciding if a post or a user on Twitter is actually spam in disguise.
If you have a social media question or an idea for a future episode e-mail Jessica@machteldfaasxander.com or tweet us.
