Innovative Steam Technologies (IST)
IST engineers and manufacturers once through steam generators to capture waste heat from power plants. MFX was tasked at helping reduce a complex engineering story down to compelling selling messages that differentiated the organization and the core technology from the industry standard. MFX conducted interviews with power plant operators and the internal leadership team. A brand positioning strategy and unique personality were defined and adopted by the organization. The brand and marketing efforts developed by MFX have supported the organization’s rise to a leadership position within the heat recovery industry.