To solve the most ambiguous, challenging problems, Machteld Faas Xander uses a discipline called Design Thinking to invent and create new ways of doing things.
Our Design Thinking Method has seven stages
Design Thinking is central to all of the work we do at MFX—and it serves as the basis for all of our Workshops, Business Design and Communication Design Services.
The seven stages:
- Define: We step back from the immediate issue and look at the big picture to find the human-centered problem.
- Research: We immerse ourselves in the real life—customers, competitors, company, past, present and future—to truly understand the issue.
- Ideate: We generate, develop, relate and communicate without judgment, taking into consideration the needs, motivations and ideas from everyone involved.
- Prototype: We seek feedback from a diverse group—designers, artists, communicators, customers, management and employees—because different
backgrounds, beliefs and skill sets add more value. - Choose: We review the objectives and choose the most actionable ideas, those that create the most conversation and question the standard of doing things.
- Make: We apply the idea with purpose by identifying, planning and assigning tasks to get the job done.
- Learn: We gather feedback and knowledge, discuss gaps, improvements and measure success.