Hybrid Turkeys
Hybrid Turkeys is the world-leading turkey genetics company. MFX was asked to help redefine the Hybrid brand and core story to better capture the distinct values, mission and vision of the organization. MFX conducted in-depth interviews with key industry influencers, utilized brand and culture surveys and led creative sessions with the internal team to identify possibilities for the brand platform. The platform was defined and is now being rolled out within the organization and with marketing communication efforts.