Canlyte
Canlyte, is a Philips group brand. Canlyte is Canada’s largest group of lighting manufacturers. MFX was tasked with helping unite six separate companies beneath the Canlyte banner. MFX dug deep by conducting interviews with all key stakeholder groups and led brand discovery sessions with a cross section of employees and leaders within Canlyte. MFX developed a positioning strategy that worked to support the unique character and promise of the organization. The company continues to support the brand platform with investments into employees and technology that reinforce the promise and distinct Canlyte experience we defined.