Machteld Faas Xander
In 2011, we were motivated to rebrand our own company, MFX Partners because of increased capabilities we developed to serve a broader market. Our efforts were guided by four key objectives:

• To signal the changes and expansion of services with those who know us
• Increase general awareness and interest in our organization
• Maintain the 30 years of recognition MFX Partners has developed in the communications business
• Capture and celebrate the company’s core values

With that in mind, we defined the MFX acronym. By adopting an invented name, it allows us to express the values and stories that are important to us and are proven to be important to our clients—a passion for creativity (Machteld), exploration (Faas) and magic (Xander).