What We Do

Why are some stories more appealing than others?

What We Do // Keene // Video
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The introduction of new, LED lighting technology into commercial and industrial environments caused a dramatic shift in the way specifiers thought about lighting.

Working with Keene’s product manager, we determined that a friendly, more casual approach to the NextLED introduction would get more attention and be more memorable.

The audience was completely captivated by our creative and messaging. The launch is a popular and established success benchmark for future projects.

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