Research In Motion
Healthcare, Government, Law, and Education verticals for Research in Motion all came to us to help them uniquely convey how the BlackBerry was used within each of these segments…all within two to three minutes of air-time.

We created a distinct animation style and iconography, and each video, 12 in total, told the story of the BlackBerry brand, and in the case of Healthcare, its Partners, and how it made the lives of those who work in those industries, better because of the security, interconnectivity and accessibility of the BlackBerry.