Congratulations to our friends at Axonify! Corporate learning startup 17muscles announced today that it has raised an initial round of funding, and has changed its name to Axonify.

Axonify’s platform is built on principles of behavioral learning and specifically the concept of “spaced repetition” — an evidence-based technique researchers have found to have a stunning impact on knowledge retention. Axonify is the first organization to take the concept of spaced repetition and apply it effectively in a corporate environment to close the gap between what employees know, and what they need to know.

The investment, led by Bridgescale Partners in Menlo Park, CA, with participation from the Investment Accelerator Fund (IAF) in Toronto, ON, will be used by Axonify to fund product advancement, raise awareness about the company’s offering and accelerate growth into new markets.

“We’re extremely excited that Bridgescale and IAF believe in what we’re doing and are investing to help us rapidly accelerate our business,” said Carol Leaman, Axonify’s President and CEO. “We’re also excited to rebrand our offering and incorporate the word ‘Axon’ into our name, highlighting the critical role that these nerve components play in the learning and retention process.”

“Axonify takes corporate learning to the next level,” said Rob Chaplinsky, co-founder and Managing Director of Bridgescale Partners. “No one else is delivering personalized, bite-sized, dynamic learning in a gamified and rewarding way that can be directly tied to millions in annual corporate ROI.”

“The IAF is thrilled to be investing in Axonify,” said Barry Gekiere, IAF Managing Director. “We believe this company has the potential to become a world-leader in the space and is changing the way companies train their employees”.