The importance of social media in communications and promotions is continuously growing and evolving. Twitter, Facebook, Pinterest, LinkedIn and Google+ are just a few in the parade of social networking websites that allow companies to interact with their clients and customers like never before. Many businesses want to become more involved in this world, but are unsure of the next steps.

At Machteld Faas Xander, we are excited to welcome the newest member of our family. Jessica Colwell joined the team this week as our Social Media Specialist. Having graduated this year at the top of her class from Conestoga College’s Advertising Program, Jessica is intrigued by the possibilities and opportunities of this ever-evolving medium. She has been working with Machteld Faas Xander as an intern since February as part of her Conestoga program, and we were so impressed we hired her on! Over the course of her internship, and now as an employee she’ll be helping us all at MFX to develop strategies that will best utilize the power of these online communications, for us at MFX and for our clients.

Jessica’s many passions include travel, painting and writing. She has had one poem published and several paintings displayed in three separate countries. Last year, she won $5,000.00 in a province-wide IMC (Integrated Marketing Campaign) competition to create a marketing communications campaign.

We are always looking for more people to connect with online. Our Twitter account is @MachFaasXan. Our Pinterest account, Facebook page, Google+ page and other accounts all go by our name, Matcheld Faas Xander. We have already made some valuable connections through social media, but more on that in future posts.