The fifth annual ‘Plant of the Year’ award ceremony and Gala was a fantástico success.

Due to the sensation of last year’s gala, the pressure was high to design an engaging and memorable night. The event has become a highlight celebration, with all the major players of the industry and more attendees with every year.

The occasion is the continent’s premiere conference and show for the industry. The Innovative Steam Technologies (IST) held the award and reception at PowerGen in Las Vegas.

Machteld Faas Xander had the privilege of designing and assembling the direct mail gala invites. Wanting to raise anticipation for the night, we integrated the traditional Spanish theme through use of bold colours and rich textures. Photographs and images of traditional symbols of Spain completed the mood of the invitations.

With Spanish flare, the 2011 Plant of the Year Award achieved the best-ever response and participation rate at the gala.

OLÉ!