Other Questions We Think You’ll Ask
1. What exactly does your firm do?
Complexity is the #1 issue facing business and organizations today, and creativity is the solution—we help people with that. Machteld Faas Xander will offer services in two core areas—Marketing & Communication and Creative Change-Making—both guided by a people-focused, design-driven process that will help us stay true to our core belief that design has to invent and create new ways of doing things, that it has to be interesting—and that it has the transformative power to help people think better.
2. How was the brand developed?
Using our own process for brand development. We consider brand work part of our Creative Change-Making services. We started with creative culture, climate surveys and exercises with staff mid-last year to get an understanding of what was really driving our success and organizational values. From there we developed a list of seven core values that support and build on the culture we’ve already started to create. Strategy sessions and scenario planning helped us consider the future and make decisions that will create a lasting company—a brand.
The identity had to speak to the company we’re building. It had to represent the people, values and clients that are part of our world. It had to be fun, creative and my god, it had to be different. We’re surrounded by a plethora of sameness and we wanted to be anything but.
3. What will change with the new name and brand?
A new energy and new focus on staff and our culture. We’re rethinking the company from top to bottom and focusing on our customer experience as well. All of this with a stronger focus on what we do super well—helping people think better.
4. How can I learn more about Machteld Faas Xander?
Call the office! We’ll be launching more information over the month of March, but Alison is always happy to chat. Call her at the office 519 576 6422 or her cell 519 574 7367.
5. How is the new brand being launched?
Our launch strategy starts with a drip, then a trickle and finally a deluge. You will learn more about us from our website, then from our clients and supporters, then you can physically come to our space for a bang-up party (details to follow).
6. How will this change affect customers?
We are approaching current and prospective clients with broader purpose around helping them think better and find new ways to manage the complexity and change that are part of business life today.
Our current clients will find they are more actively engaged in the process, which results in greater ownership. It’s no longer about what the MFX team produces alone, it’s about what the collective team (clients or community and MFX) create together.