blog-image: Who Are Machteld Faas Xander

Who are Machteld Faas and Xander?

First off, they’re made up—we wanted to maintain the equity we had in the name MFX, so we’ve been a little creative. Second, they embody the values of our owners and founders, John and Rebecca Short. As the company grows, we wanted a way to communicate to staff and customers the core values that drive our success as a creativity firm.

Why Machteld, Faas and Xander?
These aren’t names you usually hear on the street in North America. Often in naming a company, an invented name is easier to trademark and create meaning around since it has no other connotations. Picking typical English names borrows feelings and emotions that others might have about them. Machteld, Faas and Xander are distinct and rare, which allow us to embody the values and stories we want to.

Based on the Creator archetype, Machteld encourages our creative expression, not just among our typical “creative” team, but also throughout the organization. As a core, driving organizational value—Creator encourages us to remember that everyone is creative and that it is our job to help enable creativity through design. Machteld Faas Xander values imagination, beauty and designs that are both aesthetic and functional. As a core driving value, staff is encouraged to remember Machteld’s guidance and look for ways to embody creativity in every facet of the company.

Based on the Explorer archetype, Faas encourages our self-guided learning culture. Fiercely independent, Faas inspires a flexible, self-starter working environment. As a core, driving organizational value—Explorer encourages us to experience a better, more authentic work life. Machteld Faas Xander values self-guided learning and provide tools to support individual employees’ journey through their careers. Faas guides the learning and professional development side of our company.

Based on the Magician archetype, Xander inspires the way we get things done. Design is a visual-language based discipline and so it’s appropriate that Xander helps us remember that the best way to inspire people is by showing them. MFXers value the social aspect our work and are good at driving consensus through participation—ultimately achieving goals for clients. We believe that when we come together in a fun, positive, open environment—people can accomplish anything.


Warning: count(): Parameter must be an array or an object that implements Countable in /usr/home/mfx1/ on line 399


    magicians exploring thier creative side (or sides if you are into quantum physics)

    Side note: oddly this was the name my mother had chosen for me

    Comment by Timm Vera — March 4, 2011 @ 4:54 pm

  1. machnificent!… faascinating!…now i underxand…

    Comment by John Hofstetter — March 4, 2011 @ 5:13 pm

  2. Hello. Great job. I did not imagine this. This is a remarkable story. Thanks!

    Comment by Jewel Olores — April 3, 2011 @ 11:33 am

  3. I really like and appreciate your blog post.Thanks Again. Cool.

    Comment by Imani Goudeau — January 9, 2012 @ 2:50 am

RSS feed for comments on this post.

Sorry, the comment form is closed at this time.