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I have been a fan of the furniture design and manufacturing company Herman Miller since my college days at OCA (now OCAD), where I studied Industrial Design. Rebecca used to call on Herman Miller when she managed the marketing for engineered plastics at Geon Vinyl (they were one of her customers). She was always coming home with glowing reports of her visits there and just how progressive she found the people.

With this background, you can appreciate how thrilled Rebecca and I were to be invited to visit the headquarters of Herman Miller May 31/June 1.

Organized jointly by Herman Miller and their distributor, Prestige Business Interiors of Waterloo, on Thursday the 31st, we joined 12 other local design, facility and community oriented folks at 6:30 am for a 6 hour chartered bus ride to Holland, Michigan and Herman Miller’s Design Centre.

On arrival, the first order of business was café lattes all around at the company’s coffee bar (as good as you’ll get anywhere). Then we were given a brief tour. We stood around the kitchen area during a visit with the President of the company. Then, we had an orientation in a living-room-like setting. This was followed by lunch in their meeting room, a delicious meal prepared in their own kitchens. The overall impression throughout the afternoon was that you were very welcome and special guests in someone’s home.

We toured the office area next and experienced a very open and casual working environment with lots of natural light from windows and numerous skylights. Little meeting areas and nooks are found everywhere. The coffee/lunch bar stands in the middle of the office with no walls around it; this creates lots of occasions to interact and run into people.

The last tour of the day was to the furniture design lab where we experienced a glimpse into the future of office environments. As the head of design, development and research explained, since people are now able to work virtually anywhere, successful office environments of the future will need to be more inviting and enjoyable; that’s the focus of Herman Miller’s designers. I was particularly impressed at the designers’ efforts to create furniture that minimizes environmental impact in manufacture and at end-of-life recycling. For example, I’m not allowed to tell you how many dollars they have spent to create a comfortable yet environmentally friendly chair back- just one component! We could happily retire on the money they have spent on just the effort to make this back more easily recyclable.

Our evening was spent being wined and dined at Herman Miller’s own spectacular Marigold Lodge that will accommodate 30+ people in sumptuous comfort, right on the shores of Lake Michigan. No complaints here.

Whiteboards at the ready; projector positioned to go; Post-It notes begging to be used. But why? And what brought 20 imaginative and brilliant minds together on June 18, 2012 to share, collaborate and contribute?

Yesterday, we had the privilege to host the TEDxWaterloo workshop on Turning Ideas Worth Spreading into Actions Worth Doing. The workshop focused around taking the inspiration that many felt at TEDxWaterloo event held earlier this year at The Centre In The Square and using it to better our community.

One of TEDxWaterloo’s original organizers, Renjie Butalid, ran the half-day workshop to encourage action in our community. We started with a volleyball and three rules. That is all that we are going to say about that. If this intrigues you, check out the next workshop to find out more.

Whiteboards were filled by mid-morning with amazing ideas that were discussed and voted on for going forward.

In the afternoon, everyone divided into four groups and worked on developing one of the four most voted on initiatives: community gardens in schools, a Waterloo Region startup festival, building community with the KwartzLab Makerspace, and sustaining the inspiration.

The groups followed a seven-step process for how to turn inspiration into action. They separated into break out rooms where they used whiteboards and brainstorming to put together concepts and thoughts.

We were especially impressed by the energy and enthusiasm that everyone showed when presenting their project and plans on how to further it.

We are looking forward to following up on the progress of these projects and to more workshops in the future!

Stay tuned.

Mark Smullen, a member of the Machteld Faas Xander family, spent his Victoria Day long weekend differently than the majority of us. Mark and his wife, live on an alpaca farm. Last weekend, Mark, his wife and their friends, other alpaca farmers, embarked on shearing the alpacas.

There are 32 of the furry friends in total. Mark and his wife own 20 of the alpacas and the other 12 are being boarded on the farm for other farmers.

To shear the animals, two shearing tables are set up. There is a designated shearer who is accompanied by two or three others who manage the alpaca. The alpacas are secured with straps to ensure the safely of the animals and the humans. Some of them cause a fuss, spitting and thrashing or squealing, it can be frightening for them. To calm them, the people speak softly to them and sometimes uses a refreshing lavender spray.

Unlike sheep fleece, alpaca fleece contains no oils and is hypoallergenic. It is also much finer. After being sheared, the fleece is sorted according to quality, and then it is sent to a fiber mill where it is processed into yarn, or products such as socks, mittens, or gloves.

Everyone comes together for lunch and supper. Even though the work is hard, his friends and family make the time enjoyable and fun. Mark shares that although the sore backs and alpaca spit are unpleasant, the good company, the laughs, and the feeling of a job well done make it all worthwhile.

Across the Region, arts enthusiasts are anticipating this year’s Arts Awards Waterloo Region. The event is being held this Sunday, June 3, 2012, at the Centre in the Square. The doors open at 5:45pm, with the ceremony and performances starting at 7:15pm.

For the past 24 years, Arts Awards Waterloo Region has celebrated the artistic and cultural achievements of the artists, arts organizations and festival and events that make an outstanding contribution to our Region’s cultural life.

Past attendees have been amazed by the spontaneous performances in the lobby, prior to the ceremony, as well as the unique and innovative entertainment throughout the evening.

One of the highlights, year after year, is the food tastings from 11 separate companies, who all contribute unique and delicious dishes to the event. Attendees can roam the Centre, prior to the ceremony and sample delicious dishes from around the corner and around the globe.

Everyone here at Machteld Faas Xander is eagerly anticipating the event and we hope to see you there!

Sharing authentic stories makes the world a better place- that’s what we believe at Machteld Faas Xander. So for the summer months, we are holding a series of storytelling contests.

The MFX June Storytelling Contest features Waterloo Region and the rules are simple; tell us about something memorable that happened to you or your family or your business here in the Waterloo Region. It could be a shopping adventure, a paddle along the Grand, a great meal, a wonderful picnic, a sporting event, a product launch, a fun moment … you get the idea… Oh, and it could win you a $100.00 gift card.

E-mail your submission to Stories@machteldfaasxander.com along with your name, age, and preferred contact method by June 21, 2012. All stories must be under 1000 words and center around events that are closely tied with Waterloo Region. The winning story will be announced on June 29 at noon via twitter. The winner will receive a $100.00 gift card to Conestoga Mall and will have their story published in our blog.

For updates about the contest, follow our twitter account @MachFaasXan. We eagerly anticipate all of the entries. Best of luck!

What are your marketing communications challenges? If you can describe them in under 140 characters, you have the chance to win a free 2-hour session with our team of marketing experts to solve even the toughest of marketing obstacles.

Tweet us your marketing challenge at @MachFaasXan by Wednesday, May 23, and you will have your company entered to win. We will tweet the winner on Thursday, May 23, at noon and arrange a time and place for the session.

We look forward to reading the submissions and meeting with the winner. Best of luck!

The importance of social media in communications and promotions is continuously growing and evolving. Twitter, Facebook, Pinterest, LinkedIn and Google+ are just a few in the parade of social networking websites that allow companies to interact with their clients and customers like never before. Many businesses want to become more involved in this world, but are unsure of the next steps.

At Machteld Faas Xander, we are excited to welcome the newest member of our family. Jessica Colwell joined the team this week as our Social Media Specialist. Having graduated this year at the top of her class from Conestoga College’s Advertising Program, Jessica is intrigued by the possibilities and opportunities of this ever-evolving medium. She has been working with Machteld Faas Xander as an intern since February as part of her Conestoga program, and we were so impressed we hired her on! Over the course of her internship, and now as an employee she’ll be helping us all at MFX to develop strategies that will best utilize the power of these online communications, for us at MFX and for our clients.

Jessica’s many passions include travel, painting and writing. She has had one poem published and several paintings displayed in three separate countries. Last year, she won $5,000.00 in a province-wide IMC (Integrated Marketing Campaign) competition to create a marketing communications campaign.

We are always looking for more people to connect with online. Our Twitter account is @MachFaasXan. Our Pinterest account, Facebook page, Google+ page and other accounts all go by our name, Matcheld Faas Xander. We have already made some valuable connections through social media, but more on that in future posts.

It was an afternoon of magic on Friday, May 4, 2012. There was good press coverage on Friday/Saturday by all the usual news outlets (CTV News, 570 Radio, The Record, etc.) so I won’t repeat the obvious details. Rather, in retrospect, I wanted to capture some of the personal experiences that excited us as the day progressed:
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Welcome to Part 3 of our summary of the rousing TEDx Waterloo event that was held Wednesday, March 21, 2012.

Alicia Raimundo, a mental health advocate, from the age of thirteen, spoke out against the stigma behind mental illness. She spoke from personal experience and candidly spoke of her battle with depression and suicidal thoughts. She opened the presentation asking the listeners to think back to where they were a decade ago. She then revealed that ten years ago, she was suicidal. Alicia shared her personal struggle and how she found hope, and in turn was able to give that concept of hope to others. She fights to keep breaking down the stigma around mental illnesses and encourages everyone to make a difference: “Even though we can’t help everyone, we can all help someone…even if that someone is just ourselves.”

The next speaker was a personal highlight for our John short. Karen Morris captivated the audience with her natural speaking ability and pristine timing. She spoke of the importance of curiosity and how we should not let ourselves grow out of it: “creativity and curiosity need to meet experience and expertise.” She talked about the importance of love and how sometimes we lose sight of it. There is a need in our lives for love. She even gave advice for how companies can better connect with their customers: “Large corporations don’t fall in love with us and yet we tend to fall in love with them.” She talked about the power of new ideas and concepts. She concludes, “With curiosity, creativity and courage, you can change the world.”

The final speaker of the night was Izzeldin Abuelaish. Within one year, he lost his wife, three daughters and a niece. Months after having to deal with the loss of his wife, who died from natural causes, his daughters and niece, were killed from a bomb in Gaza. He was determined to not let this devastating experience embitter him. Izzeldin explained that he would not hate because: “Hate is a toxin that destroys the one who carries it.” He looks for the good in all circumstances and wants to help others. “Life is like riding a bicycle; we must keep balanced.” Izzeldin founded Daughters for Life, a Canadian charity that gives women in the Middle East a better quality of life by providing them the opportunity to develop their own voice and better their community.

We thoroughly enjoyed the experiences and presentations of the event. We are eagerly awaiting the next TEDxWaterloo event.

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